As globalization and the power of the internet open up new opportunities, it is becoming increasingly important for companies of all sizes to understand the full range of tools available to protect themselves against IP crime. Counterfeiting is on the rise, and the worldwide criminal gangs that profit from it have no regard for national borders or legality. It is essential to check the anti counterfeiting and brand protection.
The technologies
Anti-counterfeiting technologies, in general, provide tools for determining whether the merchandise is genuine or fake or subjected to fraudulent activity. They may employ a variety of techniques to accomplish this, such as attaching sensors installed to products or incorporating covert identifiers within them, but
Functions
- Authentication
- Tracking or tracing
- Anti-tampering or anti-alteration
What is brand protection?
Brand protection refers to the process of safeguarding a company’s and its associated brands’ intellectual property (IP) against counterfeit goods, copyright pirates, and alleged infringers of other types of IP, including such patents, design rights, color marks, and trade dress.
This is done to protect a company’s image, reputation, and overall value, as well as to protect against revenue loss. At its most basic, brand protection guards against brand abuse.
Finally here is to understand anti counterfeiting and brand protection. Electronic anti-counterfeiting technologies all involve associating electronic data devices with goods. By supplying a specific product information or access to a database containing the relevant data, these devices enable goods identified, verified and tracked. Protecting a brand online leads to increased sales by removing the cheap counterfeits that steal business. Once low-quality imitations are removed from the market, genuine products will be perceived as more reliable and of higher quality.